Shopify, an eCommerce platform for businesses, is expanding its payments tool Shop Pay to merchants on Facebook and Instagram.

“People are embracing social platforms not only for connection but for commerce,” Carl Rivera, General Manager of Shop, said in a Tuesday (Feb. 9) blog post. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet. And there’s more to come: we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better.”

With Shop Pay, Shopify businesses selling on Facebook and Instagram can make the payments tool available to buyers for a secure checkout experience. Previously, the only payment options available on social media were PayPal or manually entering credit or debit card information.

“Through our continued work with Facebook, we’re excited to combine the best in commerce with the power of community, extending the benefits of Shop Pay to even more people buying and selling with Shops on Instagram and Facebook,” Shopify said in the blog post.

With this new integration, shoppers on Instagram and Facebook will see Shop Pay as a payment option in the Facebook Pay menu. Shoppers can also track their orders — and the carbon emissions offset from what they purchased. Shop Pay offsets 100 percent of the delivery emissions for every order. The company said that 53 percent of shoppers want green or sustainable products.

Other benefits of Shop Pay include encrypted one-click payments, a 70 percent faster checkout experience, and fewer forms to fill out.

Shopify has benefited from the pandemic-fueled increase in online shopping. Third-quarter revenue on Sept. 30, 2020 was up 96 percent over the same time period in 2019. The company has also introduced new merchant tools, like buy now pay later options for some sellers.

Facebook-owned Instagram launched a payments feature over the summer for Instagram Shops. The Facebook Pay feature includes fraud monitoring and the option of having a pin or Touch ID or Face ID.